Publicity

A great way to gain publicity for a company is through Facebook.  A company that does this well, but not everyone has heard of is Jovani.  They sell a variety of beautiful evening, cocktail, and couture gowns.

This screenshot is from their facebook page.  They use a variety of methods to gain public knowledge.  Like featured above, the company posts statuses telling people to "like" the status and they could win a Jovani watch for free.  They also add in there that they need to make it to 106,000 fans first though.  This creates an opportunity for them to find more followers through their already existing followers spreading the word and telling their family, friends, and anyone for that matter!  Jovani also posts pictures of celebrities wearing their dresses and the style number so people can go online and buy the same dress as their favorite star.  Jovani also allows people to post pictures of themselves in Jovani dresses on their wall so that others can see how normal, average people look beautiful wearing their gowns.  All of these techniques that Jovani uses bring attention to their company.  They use their publicity to their maximum benefit.