Monday, April 25, 2011

How to Fix Plumber's Butt


I was driving the other day and saw a billboard that read "Stop Plumber's Butt".  I was so confused and kept a mental note to research it later.  When I got to my computer I typed this in to google and found the above commercial.  I then realized how clever these advertisements for Duluth Trading Co. are.  The ad shows how to fix plumber's butt in four steps:

  1. Identify the problem
  2. Carefully remove shirt
  3. Put on Duluth Longtail T
  4. Double check your work
The Duluth Longtail T is 3 inches longer to keep plumber's crack covered.  This ad targets the perfect audience and displays their message clearly with humor.  If I was a plumber, I would definitely purchase these longtail T's from Duluth.

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