Designer fashion companies know better than anyone that sex sells. People want sex appeal and if they see others having it, they want it from them. The more a company can show sex appeal, especially with an underwear line, the more people will want to buy their products. You have to have the right target and appeal to them. A great example of this is shown above with Emporio Armani. The first billboard features soccer superstar Christiano Ronaldo and sex icon Megan Fox, and the second has power couple David and Victoria Beckham, soccer star and former Spice Girl. All of these people are famous, successful, wealthy, powerful, and last but not least: sexy. People want to look like them, people want to be them, so when they see these celebrities wearing Armani, they want to go buy Armani.
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