"Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children. We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery."
Although I understand where they are coming from, I do not agree with the ASA at all. After watching the commercial multiple times (provided by the link above), I still think that it is acceptable to show on daytime television. I think Beyonce is a beautiful, talented artist who is a great role model. There are things on television that are more sexually provocative then her ad and I think she is a successful woman and deserves to be able to show off her fragrance in her sexy advertisements.
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